Meaning of Good Taste in Fashion

Meaning of Good Taste in Fashion Generally speaking, taste is an abstract and subtle word. What is taste? The word taste literally means people`s degustation on everything include food, art, life and so on (Aronson, 1946). However, such a degustation is not finished by tongue, but by heart and mind. For example, when observing a tree without leafs in autumn, someone may feel the bleak and chilly sense instead of only one bare tree. People`s tastes are different. Someone have good tastes while the others have bad tastes. The different attitudes and feelings on life, art and culture embody the grade of individual taste. This essay will analyze the taste from the perspective of fashion. What good tastes mean and how to evaluate taste will be discussed in this essay. In addition, how some tastes are constructed as socially legitimate will discussed. Education plays an important role in the process of constructing social legitimate tastes in fashion. This essay will discuss the effect of good tastes in fashion. What does it mean to have good taste? As mentioned above, taste is people`s feeling on the external things. Its abstract meaning is the quality, interest, culture and sentiment. For example, when drinking tea, someone swallow it quickly. He even does not know the flavor of the tea, lets alone the taste. However, some others may be seated in their study room with sunshine and beautiful plants and taste the tea with the beautiful classic music (Frank, 1923). He could taste the life from the tea. This is the abstract taste. Taste has different grade. With good taste, people`s lives are graceful and exquisite, full of aspirations and pleasure (Burke, 1987). With bad taste, people`s lives are full of depression and nonsense. What`s more, they usually consider themselves always right, which really make fun of themselves. Taste is the understanding and appreciating ability of people. To have a good taste means one has a comprehensive and correct understanding about things around him. Sometimes people mistake famous brand for good taste. For example, someone with luxurious coats, expensive watch and cars usually regards himself with good tastes. However, if he does not know well about these commodities or use these items improperly, he does not have good tastes in fact. Without a comprehensive and correct understanding of things, all these expensive things just show one`s ignorance. Some other ones regard good taste as one extremely abstract thing. They usually attribute all the unaccountable things to taste. Sometimes they believe taste is something which only could be experienced by heart and mind, while cannot be put into word clearly. However, tastes are not extremely abstract in fact. It could be described clearly daily behavior. It is based on the understanding of concrete things. If one knows well about some famous brand, his purchase of commodity in that brand is the pursuit of good taste. For example, businessmen`s purchase of business suit is the pursuit of taste, because they know the background knowledge of the suit and know the suit is fit for their statuses. In fact, different tastes classified the whole society to some extent. The tastes determined the difference social position and class of people. people`s social position could change, which is caused by the change of one`s tastes. People could improve their social classes by improve their tastes. The author believes only money and authority cannot change one`s social class, even they could make people feel false pride. Improving tastes is the necessary procedure of improving social position (Kaufmann,2002). Why do people usually believe wealthy people have good tastes? The reason is wealthy people have more chances to learn and understand things around them than the poor. Therefore, they usually have better tastes than the poor. That`s why many nobles are called as gentlemen in history. However, the wealth really does not mean good tastes. The effect of wealth is helping people learn more in order to have good tastes. How some tastes are constructed as socially legitimate in fashion? What is the criterions of people`s social class? In modern times, it is hard to answer this question, with the improvement of people`s living condition and social concept. Nowadays the criterions are usually not your occupation, house, manner or money. It is recognized that a series of tiny traits of one`s behaviors reflects which class he is in. And such a tiny traits of one`s behaviors could be summarized in a word taste. Some tastes are called as good tastes by most people, while some tastes are called as bad tastes. The good tastes are usually regarded as socially legitimate. How are these tastes set as socially legitimate in fashion? The answer is education, which means cultivating and training. Taste is a kind of culture to some extent. Compared with police and economy, the relationship between culture and education is closer. The basic mission of education is to inherit culture. In the process of history, peoples form and accumulate their own custom, which embodies the value, ethics, behavior model and habits of the people. These value ethics or behavior model could be describe as fashion of that time. The custom permeates in the daily life in every aspect, which restricts the social development with a strong invisible force. Education, as the inheriting carrier of culture, plays an important role in the construction of main stream taste of fashion. How does education construct the main stream tastes of fashion of one society? There are some main approaches as following. Firstly, education selects tastes through selecting cultivating objectives, such as values and cultures. The objective of education is cultivating human resources which are needed by the society. In order to producing human resources needed by society, educators should select proper world value and moral outlook which are fit for the development of society as contents of education. Therefore, it could be said that the source of good tastes is from the social value and moral outlook of the society. In addition, physical training is another carrier of taste and culture. The selection of way of exercising is also the selection of culture. Different countries and peoples have different traditional sports, which also embodies the mainstream value or tastes of the society. Lastly, in the education of art and beauty, not only aethestic standard but also the knowledge and technique of art, is the process of selection of cultures and tastes (Howard,1956, Karl,1934, Lawrence, 1917). Therefore, it seems the objective of education is to teach the technique and knowledge social needed, but the essence of education is the selection of culture and tastes. In the process of education, the main stream tastes are constructed and set as socially legitimate. Secondly, education selects tastes through selecting courses and teaching materials. After selecting proper culture and tastes, education transforms the abstract culture and tastes into concrete courses and teaching materials, which is the carrier of culture and tastes. The designing and selecting of courses should be based on the main stream culture or tastes. That means the courses and teaching materials should have temporal spirit, reflecting the trend of main stream culture. Firstly, in history, the courses and teaching materials are always changing with culture of that day. In middle ages, the main courses of college include grammar, rhetoric, dialectics, geometry, music, theology, law and so on. In all these courses, theology took the most important role, which reflects the social main stream culture and the developing level of western cultural development of that time. With the development of science and technique, the importance of science had been acknowledged in the form of technology revolution. After 19th century, the course of science and technique replace the key role of theology in education. In 1950s, the monopoly of science and technique was broken, because people found the balance between the humanities and science was very important. And then, more and more courses of humanities were designed. Secondly, in different countries of the same age, the different emphasis embodies the value variance of different culture. It is very obvious in the courses of humanities. These courses usually embody thick values and mainstream tastes of their societies. For example, in Germany, philosophy takes the most important role in universities for German respect to rationality. Practical courses are welcomed in American universities for America focuses no techniques. And humanities are popular in some old universities of Britain for the respect for humanism and classicisms in England. Thirdly, teachers play a key role in the education of main stream tastes and culture. In the process of constructing main stream tastes and cultures, the role of teachers is embodied in three aspects. First of all, teacher is the participant of selecting main stream tastes and culture. Teachers have great liberty in the selection of contents and method of education. When the teacher is the proposer of mainstream culture and value, the function of selecting and cultivating main stream tastes of education could be realized. Secondly, teacher is the carrier of the established culture and tastes. The moral ideas, knowledge structure, life style and teaching style of teacher directly influence the effectiveness of education. Only when teacher master and approve the main stream cultures or tastes, the main stream tastes could be constructed. Therefore, to some extent, the selection of teacher is the selection of main stream tastes. Fourthly, the atmosphere of campus could help selecting tastes. Compared with common social environment, the atmosphere of campus has many unique characters. The atmosphere of campus is the condensate of the knowledge and values of teachers and students of many generations. It reflects the requirements of social development and campus culture and value. It is both the method and consequence of culture selection. And its influence is usually invisible but huge. Concretely, the establishment of school spirit, style of study, and regulations is the process of selecting main stream values. The atmosphere plays an invisible role and remedies the defects of education in class. In a word, education plays an important role in the construction of some tastes of fashion as socially legitimate through the selection of mainstream culture, courses, teachers and campus atmosphere. The effect of some tastes as socially legitimate in fashion This section will discuss the effect of social mainstream tastes from the perspective of fashion. As we all know, without good taste, people cannot be fashionable. If one pretend to have good taste, he is just making fun of himself. What is fashion? Disney, Madonna, Jackson, Hip Hop, Harry Potter, all these popular things are fashion. Each of us hopes to accept the attention and admiration of others, live a high-quality life, have graceful behaviors and become the focus of people`s eyes. Fashion could help people reach these goals. How do we join in these fashions? The answer is good taste. If someone wants to follow or guide the trend of fashion, he has to own the better feeling of beauty good taste. Nowadays, people have many ways to know what is fashionable. However, to be fashionable is not so easy as to know fashionable things. Many details could destroy the pretending fashion of one without good taste. Once upon a time, there was a couple who suddenly became wealthy. They were not satisfied that others regarded them vulgar. One day, they took part in a culture salon and dre ssed bejeweled clothes to show their wealth, which is not fit for the graceful art atmosphere. Therefore, fashion does not mean the rich matters, but means the fit things. Vulgar people cannot buy fashion even he is very rich. Fashion is the product of good taste, not money (Blumer,1969). According to the famous star of America Sarah Jessica Parker, the taste determines what kind of people you are, including your social position and social image. Good taste exerts great influence on people`s different aspects of life, such as selecting a book, CD, occupation and partner (Eysenck ,1983). Fashion is subjective and taste is objective. The slogan of Chanel is: fashion is fickle, while style lasts forever. Chanel used her taste to guide fashion. In her lives, she forecasted and mastered the changing trend of fashion twice. Therefore, good taste could produce fashion. According to Fielding, the graceful taste is always accompanying the outstanding mind. Therefore, good taste origins from internal mind. In Hollywood, famous stars pay special attention on their dressing in public. However, their differences are very obvious. Some stars, like Nicole Kidman, know well what dressing means and which dressing is fit for them. This is the first class. Those usually consult for their stylists obviously do not have their own decisions on what is fit for them. This class is inferior to the first class. Britney Spears belongs to the third class. Even she dresses the same clothes with the second class, the way of collocation usually makes her embarrass. She has a professional team of image designer. However, as we found, she usually was classified as the ones who were dressed worst. Therefore, good taste comes from internal mind, from the understanding of fashion and self. Genevieve Antoine Dariaux, one of the greatest experts in the field of fashion of France, had explained fashion in her book A Guide to Elegance as following: there are two kinds of fashions. One is genius fashion while the other is transitory fashion. If you could not dress skirt, just drop it. There will be one kind of coat which is not only fashionable but also fit for you. Therefore, you could dress the skirts when they are fit for you. The attitude of Dariaux is just dressing what fit for you, because you should present your individual style instead of clothes. The fashionable clothes is used to help you to present your style. If they do not help, just drop them and find out proper ones. Therefore, good taste is the base of fashion. Fashion is appearance while taste is the temperament (Bourdieu, 1984). Clothes, watches, bags, shoes and red wines are all worldly possessions. Taste means the genius understanding and test of these matters, which is from bildung of internal mind. How to have good tastes As mentioned above, education is very important in the cultivation of good tastes. Therefore, learning is very important if someone wants to improve his tastes and then improve his social class. What should people learn if they want to improve their tastes. The answer is the genius understanding of around things and the way of understanding things. Both the method and consequences of understanding are important. Sometimes the ideas of the majority are not always right. Therefore, people should learn how to understand things dialectically and critically in order to avoid becoming vulgar in the misguiding of the masses. Independent thinking is the necessary way of having good tastes. Conclusion In a word, taste means people`s degustation on everything around himself, include food, art, life and so on. Someone have good tastes while the others have bad tastes. The different attitudes and feelings on life, art and culture embody the grade of individual taste. To have a good taste means one has a comprehensive and correct understanding about things around him. Tastes are not extremely abstract in fact. It could be described clearly daily behavior. Different tastes classified the whole society to some extent. The tastes determined the difference social position and class of people. Improving tastes is the necessary procedure of improving social position. Wealth really does not mean good tastes, but it could help one to have good tastes, for wealthy people have more chances to learn and understand things around them than the poor. Education, which means cultivating and training, is the main way of constructing socially legitimate tastes. Education selects tastes through selectin g cultivating objectives, courses, teachers and campus atmosphere. Without good taste, people cannot be fashionable. Good taste comes from internal mind, from the understanding of fashion and self. And Good taste could produce and guide fashion. Both the method and consequences of understanding are important to improve tastes. Independent thinking is the necessary way of having good tastes and avoiding becoming vulgar in the misguiding of the masses. In summary, taste is something both abstract and concrete, because it means both the understanding and the ways of understanding of around things. Having a good taste could help people have a good social position and forecast or guide fashion.

Shortage of Skilled workers :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  It is 1am on a summer Saturday night, the wind is gently blowing through your hair and your favorite song is playing on the radio. The stress of your daily, white-collar routine is left behind for just one night – a single evening out with your friends to catch up on the chaos of your lives. You cannot help but enjoy this rare crack in your hectic, nine-to-five schedule; a fleeting moment when everything feels right and you feel free. In the distance, you notice flashing lights. Thinking little of what they could mean, you continue your journey. Suddenly, you come face-to-face with one of the most despised enemies of urban life: traffic. As you slow to a grinding halt, you cannot help but feel irritation, anger and helplessness. It is ruined. Your one night is completely ruined. As you take your place in the endless parking lot that was once a four-lane highway, you realize that the source stoppage is a massive construction project. You look and hear them p ound at the pavement with their jackhammers. Trying to control your frustration, you take a deep breath, exhale, and turn your head away. Again, you feel the victim of this deepening social crisis: the shortage of skilled workers. You may have heard the topic raised on some morning show or another, but likely thought little of it. However, the figures are quite shocking. According to one author's research, '52 percent of skilled trades are expected to retire within the next 15 years, with 41 per cent of respondents indicating they will face a skills shortage in their industry within five years.'; (Arnold, par. 12).   Ã‚  Ã‚  Ã‚  Ã‚  The shortage of skilled workers in the coming decade poses a serious threat to all aspects of the Canadian economy. Like all others, our economy is comprised of three major elements: primary products, secondary goods and services. My research indicates that primary products constitute just over 7% of Canada's GDP, secondary goods account for 21%, and the services comprise 72%. This distribution although heavily in favor of the service industry still shows the importance of the secondary/manufacturing industry in Canada's modern day economy. Taking into fact that since the late nineteenth century, Canada's centre of manufacturing is focused in two provinces, Ontario and Quebec. Consistently, year after year, Ontario contributes about 50% of the Canadian total of manufactured goods produced, measured by value, and Quebec 25%.

American Revolution Essay

After the American Revolution, Americans, who had just broken free from the British, completely changed their politics, economy and society. The Founders decided to change how they wanted to run their society, even though, in the end, they went back to a more powerful federal government like Britain. Most people’s daily lives didn’t change much but the principles from the revolution made some try to look for better financial opportunities. Women, slaves, and loyalists were changed a lot in society. Women had more freedoms, some of the slaves were set free, and many loyalists left America. America did not go through much economic change, but it did experience social and political change. Since they had just fought a war to gain their freedom from them, Americans wanted their government not to be similar to Britain’s at all. This is why they implemented the Articles of Confederation that greatly limited federal power. But this government couldn’t raise taxes, or do a plethora of other tasks that were desperately needed, so the people realized their need for a more centralized government. While the new Constitution was still being created and ratified, Alexander Hamilton, James Madison, and John Jay were writing the Federalist Papers in hopes of convincing states to support it. James Madison, in number 51 of the papers wrote â€Å"Ambition must be made to counteract ambition† (Doc I). He was referring to the idea of checks and balances that would be used to ensure that anyone in the federal government would not be able to have too much power, which the people were very wary of. When it was finally ratified, the Constitution was similar to Britain’s government but also different because of their system of checks and balances. There was not much economic change in America after the revolution. The Philadelphia Society for the Promotion of Agriculture in 1786 gave out a medal, which said, â€Å"Venerate the plough† (Doc F). This exhibits how the elite were still trying to help the common people who weren’t financially better off than before the revolution, but it didn’t make much difference. Similarly, in Shay’s Rebellion, Yeoman farmers in Massachusetts, according to Abigail Adams’ letter to Thomas Jefferson, â€Å"were crying out for a paper currency, some for an equal distribution of property† (Doc G). Shay’s Rebellion symbolizes the economic troubles that the poor had to deal with. The social change was the biggest change that happened in America. After the Revolution, the place of women, slaves, and loyalists in society was greatly altered. In order to teach justice and liberty to their children, women were educated in the ideals of Republican Motherhood. In a woodcut of a patriot woman made in 1779, a woman is shown with a rifle and gunpowder horn (Doc A). Some women did play bigger roles in society by going with the fighting soldiers and sometimes even fighting with them in the revolution. However, not all women were satisfied to just go back to the earlier place in society they were at before the war as shown by Molly Wallace who said during her valedictory address in 1792, â€Å"if [taught] to read, why not to speak? † (Doc J). Many American women, like Wallace, sought after advancing their roles in society. But sadly, women suffrage didn’t happen for 140 years. For slaves in some regions, there was a lot of social change. In the years after the revolution, the slave owners in the North practiced manumission, and freed many slaves there. In the South, however, it would take many more years and a Civil War for the slaves to gain their freedom. There were more actions against slavery, though. The Northwest Ordinance in 1787 stated, â€Å"There shall be neither slavery nor involuntary servitude in said territory† (Doc H), outlawing the spread of slavery in new states in hopes that eventually, states without slavery would exceed the states with it and be able to abolish it everywhere. The loyalists or â€Å"Tories† also went through significant change in society. Since they had favored Britain during the way, after it, they were became a widely hated. The Pennsylvania Packet says â€Å"Never let [the Tories] return to this happy land† (Doc B). They went through so much change in society that countless loyalists left America, never to return. Politically, Americans underwent some change by creating a new government even though they still altered it in the end. Economically, there were still elites who ruled over the lower, poor class of people. And socially, a large amount of change occurred for women, slaves and loyalists, although the change in the place of loyalists was extremely negative. In these ways, American society was changed in respect to political and social life, but not economically.

the analysis of Mcdonalds - Free Essay Example

Sample details Pages: 6 Words: 1921 Downloads: 1 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? INTRODUCTION McDonalds Corporation is the worlds largest chain of fast food restaurants, serving about 47 million customers daily through more than 33,000 restaurants in 119 countries worldwide. McDonalds sells various fast food items and soft drinks including, burgers, chicken, salads, fries, and ice cream. Many McDonalds restaurants have included a playground for children and advertising geared toward children, with a particular emphasis on comfort: introducing lounge areas and fire places, and eliminating hard plastic chairs and tables. Don’t waste time! Our writers will create an original "the analysis of Mcdonalds" essay for you Create order Each McDonalds restaurant is operated by a franchisee or the corporation itself. The corporations revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonalds revenues grew 27% over the three years ending in 2007 to $22.8billion, and 9% growth in operating income to $3.9 billion.1 COMPANY BACKGROUND The business began in 1940, with a restaurant opened by brothers Dickand Mac McDonald in San Bernardino, California. Their introduction of the Speed Service System in 1948 established the principles of the modern fast-food restaurant The original mascot of McDonalds was a man with a chefs hat on top of a hamburger shaped head whose name was sppeedd. Sppeedd was eventually replaced with Ronald McDonald in 1963. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955. Kroc later purchased the McDonald brothers equity in the company and led its worldwide expansion and the company became listed on the public stock markets in 1965.With the expansion of McDonalds into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity,  corporate ethics and consumer responsibility.2 Vision To be the best and leading fast food provider around the globe Mission McDonalds brand mission is to be our customers favorite place and way to eat, and improve our operations to provide the most delicious fast food that meet our customers expectations. Values Our values summarized in Q.S.C. V.. Provide good quality,  services to customer.  Have a cleanliness environment when customer enjoys their meal. The value of food product makes every customer is smiling. PESTAL ANALYSIS OF McDONALDS Pƒ   1.Global market 2.Different political infrastructures 3.Consumer taxation Eƒ   1.Market leader 2.Very high target market 3.Low cost and more income Sƒ   1.Fragmented supplier/work force 2.Working within many social group 3.Increase employments Tƒ   1.Advanced technology development 2.Quality standard Eƒ   1.Quality packing 2.Local manufacture foreign supplies Lƒ   1.Legisalation for product 2.Sustained logo PESTAL FACTORS A.  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Political Factors  The international operations of McDonalds are highly influenced by the individual state policies enforced by each government. (2001, 705) For instance, there are certain groups in Europe and the United States that clamor for state actions pertaining to the health implications of eating fast food. (2005) They have indicated that harmful elements like cholesterol and adverse effects like obesity are attributable to consuming fast food products. On the other hand, the company is controlled by the individual policies and regulations of operations. Specific markets focus on different areas of concern such as that of health, worker protection, and environment. All these elements are seen in the government control of the licensing of the restaurants in the respective states. For instance, there is an impending legal dispute in the McDonalds franchise in  Indiawhere certain infringement of rights and violation of religious laws pertaining to the contents of the food. The existenc e of meat in their menus in  India  is apparently offensive to the Hindu religion in the said market. There are also other studies that points to the infringement of McDonalds Stores with reference to the existing  employment  laws in the target market. Like any  business  venture, these McDonalds stores have to contend with the issues of  employment  procedures as well as their tax obligations so as to succeed in the foreign market.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€š  B.  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Economic Factors  Organisations in the  fast food industry  are not excused from any disputes and troubles. Specifically, they do have their individual concerns involving economic factors.   Branches and franchises of fast food chains like McDonalds has the tendency to experience hardship in instances where the economy of the respective states is hit by inflation and changes in the  exchange rates.   The customers consequently are faced with a stalemate of going over their individual budgets whether or not they should use up more on these foreign fast food chains. (2004) Hence, these chains may have to put up with the issues of the effects of the economic environment.   Particularly, their problem depends on the response of the consumers on these  fundamentals  and how it could influence their general sales.   In regarding the operations of the company, food chains like McDonalds tend to import much of their raw materials into a specific territory if there is a dearth of supply.   Exchange rate fluctuations will also play a significant role in the operations of the company. As stated in the paragraph above, McDonald stores have to take a great deal of consideration with reference to their microenvironment. The companys international supply as well as the existing  exchange rates  is merely a part of the overall components needed to guarantee success for the foreign operations of McDonalds. Moreover, it is imperative that the company be cognizant of the existing tax requirements needed by the individual governments on which they operate. This basically ensures the smooth operations of the McDonalds franchises. In the same regard, the company will also have to consider the economic standing of the state on which they operate on. The rate at which the economy of that particular state grows determines the  purchasing  power of the consumers in that country. Hence, if a franchise op erates in a particularly economically weak state, hence their products shall cost higher than the other existing products in the market, then these franchises must take on certain adjustments to maintain the economies of scale.  C.  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Socio-Cultural Factors  Articles on the international strategies of McDonalds seem to function on several fields to guarantee lucrative returns for the organisation.   To illustrate, the organisation improves on establishing a positive mind-set from their core consumers.   McDonalds indulge a particular variety of consumers with definite types of personalities. ( 1994) It has also been noted that the company have given the markets such as the United Kingdom, an option with regards to their dining needs.   (2005) pointed out that McDonalds has launched a sensibly valued set of food that tenders a reliable level of quality for the respective market where it operates.   Additionally, those who are aged just below the bracket of thirty-five are said to be the most frequent consumers of McDonalds franchises. ( 2005)  The multifaceted character of  business  nowadays is reflected in the harsh significance of the information on the subject of the existing market.   This procedure is essentially identified in the field as market research. (1997)   Information with regards to the appeal and potential fields of the market would double as obstructions to the success of the company if this area of the operations is neglected.   In the case of McDonalds they establish a good system in determining the needs of the market.   The company uses concepts of consumer behaviour product personality and  purchasing  decisions to its advantage. (   1998) It is said to have a major influence on the understanding of the prospective performance of the organisation in a particular market. (2000)  D.  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Technological Factors  McDonalds generates a demand for their own products. (2006) The companys key tool for marketing is by means of television  advertisements.   There are similarly some claims that McDonalds are inclined to interest the younger populations more.   The existence of play spots as well as toys in meals offered by the company shows this actuality. ( 1995) Other demonstration of such a marketing strategy is apparent in the commercials of they use.   They employ animated depictions of their characters like Grimace and Hamburglar. Other advertising operations employ popular celebrities to promote their products.   The like   has become endorsers for McDonalds worldwide loving it campaign.   Moreover, the operations of McDonalds have significantly been infused with new technology.   Elements like the inventory system and the management of the value chain of the company allows for easy payments for their suppliers and other vendors which the individual stores in respective markets deal with. The integration of technology in the operations of McDonalds tend to add value to their products. Basically, this is manifested in the improvements on its value chain. The improvement of the inventory system as well as its supply chain allows the company to operate in an international context.  E.  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Legal Factors  There has been the recurrent bellowing in opposition to the fast food industry.   This has similarly made McDonalds apply a more careful consideration on their corporate social responsibilities.   On the whole, this addressed the need of the company to form its corporate reputation to a more positive one and a more socially responsible company. ( 2005) The reputation of McDonalds is apparently a huge matter.   Seen on the website of the company, it seems that they have acquired strides to take in hand the key social censures that they have been berating them in the past decades.   The company has provided their customers the relevant data that they need with reference to the nutritional substances of their products.   This is to attend to the arguments of obesity charged against the products of the company.   In the same way, the consumers provided freedom in choosing whether or not they want to purchase their meals. This is tied up with the socio-cultural attributes of the market on which they operate. For instance, operations in predominantly Muslim countries require their meat to conform to the  Halal  requirements of the law. In the same regard, those that operate in countries in the European Union should conform to the existing laws banning the use of genetically modified meat products in their food. Other legal concepts like tax obligations, employment standards, and quality requirements are only a few of important elements on which the company has to take into consideration. Otherwise, smooth operations shall be hard to achieve.   F.  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Environment  The social responsibilities of McDonalds on the state are influential to the operations of the company.   These entail accusations of environmental damage.   Among the reasons why they are charged with such claims is the employ of non-biodegradable substances for their drinks glasses and Styrofoam coffers for the meals. (1997) Several civic groups in Hong Kong have made actions to make the McDonalds franchises in Hong Kong aware of the rather copious use of Styrofoam containers and the resultant abuse of the environment.    (1997) further indicated that in 1995, McDonalds Hong Kong went over the Styrofoam used by both Australia and the United States combined.  Read more:  https://ivythesis.typepad.com/term_paper_topics/2009/02/pestle-analysis-of-mcdonalds.html#ixzz12aegEkV9 Conclusion From its humble beginnings in Illinois, McDonalds has become one of the prevailing brand names in the world that has become synonymous to the fast-food concept in the food industry. McDonalds has a strong marketing strategy, being supervised by the mother company, no matter at which part of the world the outlet is. The marketing strategies of McDonalds guarantee lucrative proceeds for the company. It is said that McDonalds focuses to a specific kind of consumers with particular kinds of personalities.   Otherarticles have pointed out that McDonalds has given the market with an alternative diningexperience.  Debres noted that McDonalds has launched a sensibly priced set ofmeals that gives an unfailing level of quality for the public. As well, those who are under thirty-five years of age are deemed as the most frequent consumers of McDonalds stores.