Write a critique on Jib Fowles article, Advertising's Fifteen Basic Essay

Write a critique on Jib Fowles article, Advertising's Fifteen Basic Appeals - Essay Example gh his essay â€Å"Advertisings Fifteen Basic Appeals† has given the information about the emotional appeals that advertisers use to make the consumer buy the products, and hence making us consumers smart enough not to become a prey to their gimmicks. His effort is to make us aware about the visual gimmicks that are being used to make us believe in certain things that are not true. Fowles has done a great job by giving us examples of different advertisements and talking about the different emotional and subconscious drives they are trying to appeal to. The essay is sort of good as far as information goes, however, I personally think that it has missed the essence by not mentioning the word ‘mental association’ and by downplaying the importance of sex in the advertisements. Let us understand one thing, right from the advertisements of the bikes, shaving blades, medicines, cosmetics and laptops, sex plays a huge part. Maybe not directly, but certainly indirectly. If a medicine commercial says that it keeps you young, it certainly gives you an idea of biological pleasures of remaining young and sex is one of the pleasures. The Pepsi commercial can make a person to buy a cold drink not because he likes the cold drink but by ‘arousing’ him and mentally associating him with Michael Jackson [2] . The Honda commercial, in flat one minute thirty seconds, pumps up the adrenaline and in the end makes you believe that owning a Honda is to experience the power of dreams [3] . Through the power of music, speed, victory and success, this commercial takes you to the peak of your feelings and arouses you to believe in the story. No matter what product is being advertised, sex plays a major

Development economic Term Paper Example | Topics and Well Written Essays - 3750 words

Development economic - Term Paper Example In addition, corruption tends to increase with poverty. Thus, the richer countries tend to be significantly less corrupt than the poorer nations. It has been discerned that corruption is one of the cardinal causes for bringing about the downfall of economic progress in the developing nations. Some of the questions that naturally arise, with regard to corruption are given in the sequel. First, what is the damage caused by corruption and what constitute the best methods for eradicating corruption from institutions. Second, can the promotion of whistle-blowing lead to the desired consequences. Third, does the facilitation of transparency and the provision of advice to citizens regarding the submission of complaints, and the introduction of institutions to deal with the resulting cases, provide pragmatic and tangible solutions (Global Economic Symposium, 2014). As such, the system of corruption tends to be pervasive and very powerful in the developing nations. Any person who opposes corruption is sidelined. In fact, civil servants who oppose corrupt practices are dismissed from service, after being falsely implicated and charged for offences that they have not committed. A businessman who opposes the corrupt bureaucracy is compelled to overcome obstacles at every stage of his enterprise (Hors, 2000). It is in this milieu that the civil service of the developing nations is regarded as the least risky option for acquiring enormous wealth in a very short time. The majority of the citizens do not believe that the civil service has been constituted with the objective of implementing their rights. The developing nations have monolithic bureaucracies. The latter are governed by arcane procedures and rules that promote confusion and provide various interpretations. This leeway proves to be of great benefit to the corrupt bureaucracy, which takes decisions or